Tips To Plan A Powerful PPC Campaign 2016
In 2015, you have witnessed a number of new changes being introduced by the search engines. These also included new algorithms and the updated versions of the older ones. The PPC campaigns also witnessed a change with introduction of new and better ways of channelizing your fund to make the best out of each of the dollars that you spent. Improved SEO and paid marketing also helped marketers earn better returns on investment and improve their marketing techniques. The introduction of new and better features by Google AdWords has further boosted the paid marketing campaigns. Thus more and more marketers can rely on a powerful PPC campaign option without being worried about the draining of funds.
The launch and update of algorithms have also ensured that spammy sites and sites with duplicate content are penalized. And now as we enter another year, focus is on how to make the best use of the search engine optimization to improve visibility, traffic and conversion. Here are some powerful PPC campaign tips that you might find helpful for the coming year.
Focus on mobile ads
The use of mobile devices, especially smartphones, has increased immensely. This is likely to increase further in the coming year. Thus, if you a powerful PPC campaign, it should be well optimized for mobile devices too.
The rate of searches made through mobile devices is increasing at a fast pace. It will not be long before mobile devices, especially the smartphones, take over desktops and laptops. Keeping this theory in mind, web masters need to plan a powerful PPC campaign keeping mobile devices in the mind. You need to optimize your ads for mobile devices to make it more visible to the target audience.
Video ads will dominate
The increasing number of video streaming platforms has also increased the use of videos for marketing and promotion. Videos are now captured through smartphones, edited through software and launched in the online market for promotion. The quick and easy availability of tools and software has boosted the use of video promotion of brands.
The coming year is expected to witness a boom in video ads. With textual ads taking a back-stand, video ads are expected to dominate the promotional market for all brands, big or small.
Targeting the audience is a prime trend that has existed this year and is expected to be in trend in the next year as well. Audience targeting is necessary for any form of marketing campaign. A powerful PPC campaign needs you to have a thorough knowledge of your audience, their likes and preferences.
With a better knowledge of audience, you can create ads that are more focused and that target the audience. This will help in creating a better and a more powerful PPC campaign and you will have the correct audience clicking on your site.
Understand the user’s search intent
With further development, the search engine plans to understand the intent of the search made by the audience. Thus rather than drawing out result based on keywords, the search engine tends to analyze your search and then finds website links that would be of utmost relevance to you.
Improve app indexing
The coming year will also see an improvement in app indexing. With the higher use of mobile devices, search engines too are improving their search algorithms. Google has also launched an algorithm especially for mobile devices. This helps apps to get indexed easily. However, the mobile algorithm by Google is more severe in its ranking and penalization, than its other algorithms. Thus while developers create the app, it is important that they look keenly into the SEO elements of the app to make the best use of a powerful PPC campaign.
With artificial intelligence gaining ground, the coming year is likely to witness a revolutionary change in the search algorithms. Artificial intelligence and machine learning will improve the way people make their searches. Thus searches are expected to be more refined and relevant to the target audience. Artificial intelligence is making its presence felt and it is quite evident from the search engines. The search engines are now focusing more on searching on the intent of the search that a visitor made than just the keyword itself. This focuses on giving in a more relevant search result so that the displayed result has the highest chance of getting clicks.