Powerful Web Design Elements To Improve Your Website
Quick and easy are the two most important words in online business. If you have a website and want it to have regular traffic, a powerful web design is a must-have. A quality web design that allows target audience to find solutions for their queries easily is a website designed well. The user-interface and user-experience matters immensely when it comes to web design. Marketers need to keep a steady check on the powerful web design elements and statistics and data to ensure that they have the most updated form of website.
Your website is a window to your business. However, your main aim is to generate traffic that would convert bringing in ROI. This is only possible when your audience can easily find products, or information within your website. Thus the usability of your website is the prime element in pulling in traffic. A strategically designed and powerful web design elements will be effective in generating visitors and improving the visibility of the website.
Here are few powerful web design elements that a web designer needs to check regularly while designing a website.
One of the first elements that strike the attention of the audience is the page layout. Page layout is an important feature when it comes to web design. Page layout can be customized and created in any pattern the website owner wants. However, the F pattern and the Z pattern are two of the most highly used page layout patterns. Over 70% of websites use the F pattern. The pattern was first suggested by Jakob Nielsen after he conducted an eye-tracking study that suggested that people tend to scan websites in an F pattern rather than go through horizontally.
Content-images, videos, GIFs, texts
When it comes to powerful web design elements, contents play a prime role in pulling in audience. It is also the main element that keeps people engaged to a website reducing bounce rates. A compelling content has the power to push the audience to take an action. Researchers have found that visuals like images, videos and GIFs have the power to make a web design interesting by 80%. Infographics is one of the most powerful web design elements that can increase the engagement rate to 65%.
According to bopdesign.com, typography serves nearly 90% of a web design. It is one of the chief elements that can make or break a website’s ability to generate quality traffic. Many website owners tend to pay least interest or ignore typography altogether. However, using a bad typo can affect the website’s visibility immensely. It is often considered to be the driving force of the website. A poor typography can ruin a well-built web design. Use of illegible typos or uncommon typos should better be avoided as not all browsers might display them properly. Using common typos is suggested as they would be displayed on every browser reaching out to a greater number of target audiences.
Use of color
Colors are one of the kost determining and powerful web design elements. According to Ironpaper.com, color used in a website has the power to increase the engagement quotient of the target audience by 80%. Dark colours tend to have a higher engagement rate than lighter colours. A website using deeper shades in its web design can experience a growth rate of 2% while those using lighter has a relatively lower growth rate.
Page speed and page load time are immensely powerful web design elements. The increasing speed of the internet has increasingly lowered the attention span of the audience. Research reveals that over 40% of the audience would leave a website after clicking on it if it does not open within 3 seconds. Thus the quicker your website opens, the higher will be the engagement. This would lead to an increase in traffic and visibility as well.
Symbols or bullets
Bullets points or symbols used within a website will have a higher engagement than a website with continuous flowing texts. A website using bullet points or symbols tends to have a visitor rate of 70% while websites not using bullets have a lower visitor ratio of around 55%.
A simple page navigation is more appealing to the target audience than a complex one. Simply structured page navigation lets users navigate to different sections of the website without being lost. 44% of the audience complain that page navigation often plays a spoilsport in a good quality website. Page navigation also plays a chief role in the optimization of a website in the search engine. Complex pages become tough to be indexed by search engine spiders. Thus this reduces the chance to be displayed within the search engine.
With over 60% of the audience using mobile devices to access the internet, the need of responsive coding in web design is absolutely essential. It is one of the most powerful web design elements. Data shows that 40% of the audience searching a website will not use a site if it is not mobile friendly. This clearly indicates the fact that responsive coding is essential in web design. Responsive coding also impacts the SEO of a website as search engines now reward and prefer sites that are mobile friendly over native websites.
Keeping up with these powerful web design elements is important for a successfully running website. People now prefer aesthetically pleasing sites that are quick to load and provide the most accurate information in a compact and simple form.