Why Do Venture Capital Firms Resort To PPC Marketing?
The startups are in the lookout for ways that would be conducive to the launch of their services or products for the potentially prospective audience. This also justifies the perspective of PPC marketing. However, when it comes to investment by the venture capital firms, they need to be a little careful. Besides all the business development and growth processes, the startup cannot overlook the basics. PPC marketing is one sure way to gauge the count of the prospective audience. Thus, it is not just intelligent but lucrative for a venture capital startup to resort to PPC marketing. A good PPC marketer is a treasured asset to a startup. This should not be forgotten.
Before we delve deeper into the reasons why venture capital startups must think of PPC marketing, we should know little more about the paid-per-click marketing or PPC marketing. PPC is primarily a form of online advertising. The process involves buying of sponsored links on blogs, websites, or SERPs. In other words, a marketer can have his product or service shown on the SERP against payment. The better the paid search marketing done, the better are the chances of the products or services to appear on the SERPs as relevant search terms are entered by the audience.
Also Read: HOW SMARTPHONES HAVE AFFECTED PPC MARKETING
Now, having known that, we will look into the reasons that make PPC marketing advantageous for venture capital startups or firms. Here they go,
Increase the revenue growth
Not always is the in-house sufficient for the growth of revenue in startups. In such a situation, a venture capital firm should think of investing in new ideas for monetary growth rather than churning the same strategies applied time and again. Hiring a good PPC marketer is an answer to all such queries related to the prospective revenue growth of business.
Reaching out to the right audience
PPC marketing is not just about the getting paid on clicks. There’s more to it. A good PPC marketing professional would always devise a program that would bring in prospective visitors. A smooth running of the PPC program would ensure that the ads appear on all the clickable places and at all clickable times. This, again, depends on a number of factors that most significantly include keywords.
This is one important reason yet again. Building a brand name is one of the most important tasks that businesses or venture capital startups are burdened with. And true brand recognition comes from the amount of reach your products and services have gathered. This is the work of your PPC marketer. Keyword research here plays a crucial role. Keywords as are entered by the audience as search terms while looking for a product or a service, bring in visitors. Therefore, relevant keyword research is important the prospective convertible audience reach your product or service. This creates an awareness about the brand or product, which in turn mortifies the brand image or reputation of a product or service.
On time and cost effective audits
In-house audits are not always cost-effective. In such cases, hiring a PPC marketing professional could be an answer to a number of problems. A PPC marketer would offer an in-depth review of a number of things. Listed below are few of the crucial metrics that a good PPC marketer for a venture capital firm would take care of:
Optimization of content and growth of the same
The quality score process
Extensive analysis of conversion and related metrics
Strict evaluation of landing pages
While the World Wide Web is brimming with small and big enterprises, the most important task of an emerging venture capital firm is to get quality clients. A PPC marketing professional would hold the reign of advertising budget. Additionally, a PPC marketer would ensure the following tasks:
Identify the demographic capabilities and the prospective audience count for the startup
Devise optimum rates of conversion by developing proper landing page design
A competitive analysis of organic search and PPC
Tracking conversion and setting up the infrastructure for web analytics.