4 Quick Tips On The Pre-Launch Marketing Strategy For Mobile Apps
Have you ever faced a situation when you have developed an app, released it in the app store and got only as few as a hundred downloads? This is the scenario in most app development cases. The absence of a concrete post-launch as well as pre-launch marketing strategy for your apps is the reason behind such misfortunes. In most cases, app developers are so focused on developing their apps that the marketing thing doesn’t come into their minds even for once. But marketing is indispensable to any new product. If you do not market your product, chances are people will not know about it and if they do not come to know what your products can do for them, then how can you expect them to become loyal users? That is why this post aims to shed some light on the pre-launch marketing aspect of mobile apps and also provide some tips on how to market your mobile apps effectively.
As said above, you have to provide adequate information about your mobile app to your potential users. For that, first you have to possess an understanding of who the target users are, their needs and preferences and you have to market your app accordingly. Also, you have to select the right platform to promote your mobile apps. Take care that your app doesn’t get lost among thousands of other promotional campaigns out there. You have to select a definite platform to market your mobile app and stick to it. Also you have to research on potential competitors. Thus you see, there are so many things to consider while planning the pre-launch marketing strategy of your mobile app. The following points summarize all those strategies for better understanding.
4 effective tips on pre-launch marketing strategy for mobile apps
1. Build your marketing campaign from day 1
It is always advisable to plan your pre-launch marketing strategy from the day you start working on your app. That way you will have the platform ready when it is time to launch your app. And all marketing efforts take some time to fruit. Hence, your marketing campaign should be the first thing to consider while you are working on your app. You can even take help from a professional agency to build you a solid marketing campaign.
2. Use the social media platform to engage potential users
Talk about your app in the social media network. Build an audience to hear you out. Target your potential users, identify their problems and develop your app accordingly. Interact with more and more people and tell them how your app will be able to ease their problems. Twitter is a good platform to network. You can use relevant hashtags to market your app among the tech savvy users of the social media platform. Also you can use Instagram to visually market your app. Post pictures of you working on your app or 3D representations of your app on the visual marketing platform to garner maximum attention.
3. Create a hype about your app
Use professional social networking platforms like LinkedIn, Twitter, Facebook and Google+ to create a hype about your app. Promote your app strategically to increase your market exposure prior to launch. That way everybody will know what your app is about even before it comes into the market and also have some information about how it is going to solve their problems. They will wait eagerly for your app to launch and once it does, they will all jump at the first opportunity to download it.
4. Plan an effective e-mail marketing strategy to promote your app
Target your potential users and send them attractive e-mails providing updates of your app, what will it do and how will it be useful to them. But where will you get all those e-mail ids? You can collect them from your website. People who sign up for your newsletters or subscribe to your blog can be updated with information about your upcoming mobile app. And make the messages eye catchy so that users come back to your website to collect more information or download your app as soon as it is launched.
It is always beneficial to hire a professional app marketing strategist to help you market your mobile app effectively before launch. But, if you are planning to do it all by yourselves, then the aforementioned tips can come of great use. Do you have anything more to add to the pre-launch marketing strategy for your mobile app? Feel free to put down your thoughts in the comments section provided below. Wish you all the very best for your upcoming app.