7 Tips On How To Improve Your Professional LinkedIn Profile
Have you ever given a thought on why did you create a LinkedIn profile in the first place? You may have created it for job searches or to enhance your personal brand. Either way, having a proficient professional LinkedIn profile is crucial in getting optimum visibility and click throughs. If the recruiter or your consumer does not find your profile interesting enough for networking, they may flock to others who have a definite and strategic profile. And you cannot let that happen, can you? So, take out some time from your busy schedule and go through the following tips to enhance your professional LinkedIn profile and make it interesting enough to get maximum views.
Sometimes, your professional LinkedIn profile serves the purpose of a resume. And just as your resume is a brief summary of your experiences and your credibility, you have to be very careful about what you put into your profile and what you refrain from including. All these factors can make or break your profile. Similarly, if you wish to use LinkedIn for networking purposes or you are looking forward to boost your brand identity with LinkedIn, the short tips provided in this post may help you do that. You can optimize your professional LinkedIn profile for your consumers/clients so that they are convinced to do business with you. However, you should also refrain from self promotional habits which may appear cliched. Now, let us turn to the ways by which you can improve your LinkedIn experience.
4 tips to improve your professional LinkedIn profile for recruiters
According to experts, most recruiters use LinkedIn as an efficient tool to search for talented people in their sectors. So, how can you get yourselves noticed? How can you surpass all other people who are looking for the same position to catch the eyes of recruiters? The following 4 shorts tips will help you in that.
1. Complete your profile – Do not keep your professional LinkedIn profile incomplete. Recruiters do not like an incomplete profile. Put in all your details, awards and projects that you have worked on, including links of your current projects, companies you have worked in and your key positions. Summarize everything in short phrases and keep a safe distance from jargon. However keywords are important for you to be located in the search engines, so put the keywords in the “specialties” area. Put up an attractive and eye catchy headline. Include references and ask people for recommendations. Recruiters love that. In short, provide every detail of what you have done all these years in short, crisp phrases.
2. Select your display image carefully – For display purposes, choose an image that goes well with your identity. It is best to put up a professional image instead of your Facebook DP. In the digital world, where people cannot see each other upfront, images speak on your behalf. Hence you should choose an image that you have used in multiple sites so that it becomes your identity. Take some professional photos of yours and select the best one among them to put up on your professional LinkedIn profile.
3. Be active on your LinkedIn network – If the recruiters get the clue that you are not active on your LinkedIn profile, chances are, they won’t be much interested in you. Everybody needs thoroughly updated information to reach to any conclusion. So, keep posting and sharing on your professional LinkedIn profile to let the recruiters see what you are up to. Share links of your works and latest blog posts to bring into their notice what you have been doing all this while. These small things matter the most. So, take some time out from casual chatting and WhatsApp-ing to update your profile LinkedIn profile regularly.
4. Summarize yourselves in a concrete manner – The summary section is your platinum chance to paint your picture to the audience. Put up a great summary and stay away from self promotion. Express yourselves in terms that are comprehensible as well as universally acceptable. Your recruiters do not have the time to go through jargon. Put in facts coupled with your values and expressions along with your objectives and motivations. In short, use this summary section to stand out among others in your field.
Now, if you have a prospective business, you can use your professional LinkedIn profile to enhance your brand and gain more visibility and loyal customers/clients. How? Well, the following points will tell you.
3 tips to enhance your personal brand using your professional LinkedIn profile
Optimize your professional LinkedIn profile with keywords to increase your chances of being found in the search engines. Put keywords in your headlines, summaries, titles, descriptions, skills and endorsements so that when people search for those keywords, they will land on your LinkedIn profile or page.
Tell your LinkedIn story is a more conversational sort of way. Do not stuff your summary section with bullets and keywords. Yes, you should use keywords but try to tell a story with those keywords so that people get more attracted towards you. Try to motivate with your words rather than only providing hard core information to your audience.
Network with more and more people in your genre. Interact regularly with potential customers/clients, solve their queries, provide them with as much information as possible regarding your brand. Connect with other businesses to improve your networking efforts. Convince people regarding your efficiency and your conversion rates will increase in leaps and bounds.
If you have any other suggestions that can help to enrich this post, feel free to share them with us. LinkedIn is undoubtedly an important part of your business as well as career strategy and updating it regularly will help you in numerous ways. So, take some time out every day from your tight schedule and be active on LinkedIn, updating profile, sharing posts and interacting with more and more people to enhance your brand image. You will see the results in no time. Have a thought-inspiring day!