Quick App Store Optimization To Aid Better Visibility Of Your App
You have an online business. You have a website and you have a mobile app for it as well. But is your app optimized within the app store? Mobile devices have become a significant majority in the world of internet and online business. And with it, the importance of apps too have risen with almost every online business having a mobile app for its website. This has also pushed to the need of a quick app store optimization.
App store optimization is a relatively new term in the world of online business. It has gained its significance with the emergence of apps in business. With mobile devices gaining ground as a major tool for online shopping, search engines have introduced algorithms exclusively for this platform. A separate algorithm has also been introduced that aids in a relatively quick app store optimization. It monitors apps and presents them in the store as per their optimization.
Thus, even though you create a state of art app that can be a leading app within the app store, without a quick app store optimization, your app will have no significance.
Quick app store optimization for your app
Similar to the optimization on search engine, a quick app store optimization would also depend on certain factors. These include various metrics that determine the position of your app within the app store. The app store algorithm analyses these metrics to deliver the best result within the app store result page. Optimizing you app within the app store helps in increasing visibility and traffic to your app, boosts click through rates and lowers competition.
Here are few factors which you need to work for a quick app store optimization within the app stores.
Highly researched keyword
Be it a native website, mobile device or the app store, one essential feature of every search engine is keywords. Keywords form one prime element that is used for all search purposes, be it within search engines or within the website itself. Thus, using highly specific and thoroughly researched keywords ensures that your app is quickly found within the bulk of apps in the app store.
Researching your keywords that are relevant to your app is necessary when you plan a quick app store optimization of your app within the app store. Researching keywords require you to know what your target audience is looking for. The search terms that they are using or tend to use to make a search, need to be considered before you plan your keywords. Once you have a list of the most commonly used search terms, you can then customize those terms in relevance to your app and fit it within your app optimization campaign.
You can take the help of sites, like AppAnnie, that provide comprehensive data on various features of the keywords that you are using or are planning to use.
Utilizing app stores list
When we speak about app stores, we generally speak about two of the most highly used app stores globally. These are the Google Play Store and Apple App Store. With the increased use of mobile devices, marketers are now creating multiple versions of their apps to work on all major operating systems. The Apple iOS and Google’s Android are the two leading mobile operating systems globally at present. Thus, a quick app store optimization on these operating systems is essential for your apps to reach to the highest volume of audience.
The app stores for the two operating systems have some distinct features for keyword placement that need to be taken into account if you want a quick app store optimization for your app.
The Apple App Store provides only 100 characters to list the keywords. Thus, after you have researched your keywords thoroughly, place them within the keyword list. Make sure to use all the characters to maximize optimization. Separate the terms and phrases, placing the most relevant ones in the beginning followed by the rest. You can use long tail keywords if you think users might search with them. However, it is advised to combine different terms together to make the highest relevant keyword list.
Google Play Store does not provide you with any space to submit your keywords list. Thus, you need to optimize your app by placing relevant keywords meticulously within the app title, app description and within the app promotional spaces to help in a quick app store optimization process and in boosting the visibility in the app store.
Impressive app icon
Native search engines generally display the links of websites with or without extensions and snippets. Thus, simple website URLs are not quite eye catching. However, display and promotion within the app store uses images, videos and icons when promoting an app. This makes app store optimization easier for your app.
You can use impressive app icons that would depict your app in the app store. This app icon also helps in boosting your brand by making it recognizable within the millions of apps in the app store. Thus, it is necessary that you use a distinct design, image or logo which is exclusive for your brand. Use of vibrant, attractive and appealing colours within the app icon makes it interesting to look. There would be a higher chance of your target audience taking notice of your app when they scroll through the app store.
Personalize your icon that would be able to give out a message as well as indicate your business objectives to your audience. Make it appealing enough so that your audience is compelled to click on it or download it from the app store.
Like native search engines, the app algorithm too takes reviews and ratings into consideration when determining your app rank in the app store. The visibility of your app, thus, to a great extent depends on how your app has been optimized in accordance with the reviews and/or ratings that your app has received.
The review and rating is a two-way process. While your app algorithm determines your app visibility based on ratings, your audience would determine whether to download your app or not based on the ratings as well. Thus, you need to have a thorough plan on how you want your reviews and ratings for a quick app store optimization and for your audience information.
App store optimization is in itself a constantly evolving process. Thus, you not only need to go for a quick app store optimization process, but you should keep it changing and upgrading to keep your app visibility high your rank among the top apps in the app store.