How To Enhance Engagement With These Quick Mobile Marketing Tips
2016 is the year for mobile marketing to increase with leaps and bounds. 2015 had been the year of switching from desktop queries to mobile searches as Google’s Mobilegeddon update mandated every user to think about their mobile visitors seriously. And this trend is going to remain for the years to come. According to digital experts from all over the world, mobile technologies will be used to enhance engagement, drive sales and bring about customer loyalty in 2016. But you have to create customized user experiences with the help of mobile technology to enhance your existing marketing strategy. This will require you to adopt some of the quick mobile marketing tips. If you can do that, then there will be no looking back. Your business will reach the skies.
For now, many businesses do not understand the basic concept of mobile marketing. They need to take advantage of the existing mobile strategies to enhance their marketing campaigns. Starting from a mobile responsive website to easy navigation and eye catchy content, business needs to embrace the tools and technologies that are available just for them. In this post, we are going to discuss some of the quick mobile marketing tips that you can exploit to grow your business in 2016. And if you have a startup, it is all the more necessary for you to take down these really helpful tips to boost your sales and enhance customer loyalty for your brand.
Quick mobile marketing tips to boost your mobile marketing campaign in 2016
1. Video advertisements – No, no we are not talking about those advertisements that take up much of your consumers’ time. These days time is money so you should opt for brief, to the point video ads, in-app ads and auto-play video ads in the social media to engage your consumers. Video ads drive more engagement than textual ads and whenever a person views an interesting or humorous advertisement, he or she might even share it. Go for short 30 seconds video ads as one of the quick mobile marketing tips without costing your consumers’ much of their time.
2. Mobile apps – You have to provide apps that make your consumers’ lives better. Apps are loved by all but most youngsters download only those apps that add some value to their day to day lives. Like, your app should be able to answer some of their most frequent queries or provide relevant solutions to their problems. So develop your apps with some purpose, to address some problems in your consumers’ lives. Only then will they download your apps and use them. This is definitely one of the quick mobile marketing tips you can follow to find results. Also instigate them to post reviews of your apps so that other people can know about their effectiveness as well.
3. SMS marketing – And this gives you one of the quick mobile marketing tips. You will soon find out how! The best thing about SMS marketing is that your texts get opened and read within minutes, not like mails which may get opened only once or twice a day. So leverage the power of SMS to reach out to your target audience. Know their needs and try to address those needs in your texts so they are read and the links are opened. You can provide information about any of your new products through SMS apart from e-mail and track the responses you receive. You can also make way for two-way messaging between consumers and brands. Without giving call-to-action links at the end of your textual content, provide scope for your consumers to interact with you more effectively.
4. Beacon – Send updates on attractive deals and discounts on the mobile devices of your customers when they are near your retail stores with the help of Bluetooth beacon. This surely is one of the quick mobile marketing tips you can always follow. You can send location based offers to your customers’ mobile using this technology which sparks immediate results. Just imagine a customer may be walking past your retail store, staring at it and immediately they receive a text of exclusive deals and offers on their mobile phones. 90% chances are that they are going to buy it and visit your store to check out on the offers available. Make the messages more personalised to enhance responses. People love personalised data and if you customize your messages according to their needs and preferences, chances are, conversion rates will soar.
You have to make the most use of available mobile marketing technologies to make your business soar in 2016 and beyond. If you can think of any other quick mobile marketing tips to enhance your business, feel free to put them down in the comments section provided below. We will update our list accordingly. Have a great day!