Three Ways To Improve The Search Engine Ranking Of Your Website
It’s mysterious to many how to rank in the first page of search engine. Why it is necessary to rank in the first page is a question, answer to which is peculiar. What’s a question of profound importance is how to attain that. The calculation and logic of search engine ranking are based on some artificial intelligence, too mysterious to find out.
However, some of the SEO experts through their devious means have tried to reveal the secret of good search engine ranking. These tactics are termed as ‘black hat SEO’ that deceives Google in one or another way. Google does not accept these types of activities and is constantly finding ways to eliminate them.
Here’s some of the valid ways that can help push up your search engine ranking to the first page gradually if not immediately.
1. Presence of unique content
Google loves unique content! This is the main reason major SEO experts have witnessed the rise in using content as a means of marketing tool. Majority of people use Google for the purpose of gaining knowledge and finding information on web. To keep its basic utility alive, Google is focusing on putting high value content. Also, contagious content like posting blogs, videos, ebooks keeps you on the radar of Google’s priority list.
Content has always been the easiest way to encourage people to visit your website. But your content should be compelling, useful and unique in order to be identified. Creating influential, interactive content about products and market-information with the focus of keyword enriched content is the best way to make your presence felt to the search engines. Quality content with consistency in posting articles and blogs involving updated material is the type of content Google loves. Moreover, if your content is good and provides all recent updates, other
websites would also like to link with you.
2. Off-page optimization
SEO experts opine that off-page link building and its optimization is about 80% influential in SEO campaigns. As known, link building and off page optimization are by far the most effective activity for improving the search engine ranking.
The backhand that helps in achieving the result is the backlinks.
3. The essence of backlinks
A backlink is a link that is used to get directed to the page link. They are of vital importance and act like votes for your site. They enable to get your page identified more often and convey to search engine that the content of the page is worthy to be utilized and promoted. The more backlinks your website is linked to, the more chances you’ll be recognized by the search engines on the first page. However, not all the votes are ranked the same, vividly the links from major websites like Facebook, Amazon.com and other important sites are ranked higher as compared to lesser known websites.
Guest blogging is also a link building campaign according to which the link to your website will be posted on other established website or blog. These types of links are likely to carry more weight in Google. There are very stringent rules of such websites where they accept such links, getting through them in itself is not easy.
Try to adopt these to improve the search engine ranking of your website.