5 SEO Myths Busted For The Benefit Of Business Owners
SEO is an old game there is no doubt that it too has improvised over time without losing its significance in determining the fate of a website. However there are some so called experts who think SEO is dead and there is no need to spend your time and bucks on something that do not give results on time. Well, they are partially correct. SEO takes time. But if you can do it properly, there is nothing like organic search engine optimization to boost visibility and traffic. Following are few SEO myths that have been circling the web for quite some time now and it is time that the bubbles are busted to bring out the truth.
SEO is NOT dead. The first thing that comes to everyone’s mind when they first hear the term SEO is – it is slow. Yes, indeed it is. But it is as important as content marketing and social media promotion, perhaps even more. Researches show that about 44% of consumers’ buying decisions initially depend on search engines. In US, search falls in the list of top four internet activities with social media, email and video occupying the first three positions. 57% of B2B marketers admit that SEO has a huge impact on lead generation and researches also show that in most cases, organic search results are given more importance by users than paid ads. So, you see, SEO is far from being inactive to decide the fate of websites. In fact, if you do not incorporate SEO in your marketing strategies, you are likely to lose out on a great deal of traffic and most importantly, leads. Let us now discuss the most common SEO myths and developing misconceptions about the process of search engine optimization. It is time to debunk them so that the truth surfaces.
1. You can do without SEO
This is one of the major SEO myths that most of the small business owners run after. They think that they can do without SEO, as the process is time consuming and also pretty expensive. Paid ads will do the work quite well. But, here you are totally wrong. It is true that paid ads occupy the top positions in the SERPs but you have to constantly pay for each and every click your site gets. If you calculate and compare, you will find SEO more cost effective than paid ads. However, paid ads are also important as they boost visibility almost instantly but SEO is not to be ruled out at any cost. And as discussed earlier, sometimes people prefer to search organically than click on paid ads that occupy the top positions in the ranking pages.
2. Once your site is optimized, you do not need SEO anymore
Okay, you are wrong here as it comes right under the list of SEO myths. SEO is a continuous process and you have to keep track of the recent changes in algorithms even if your site is optimized for the search engines. Google’s ranking signals keep on changing so in order to maintain your position in the top ranks of SERPs, you have to employ a team of digital marketers who will constantly monitor your site and improve it, keeping at par with the new updates. If you stop doing SEO for your site, your links will rot, content will get outdated and your competitors will move ahead of you by optimizing their sites according to recent changes in Google updates. You do not want that, do you? So, keep doing SEO.
3. Link building is no more important
One of the most prevalent SEO myths, for sure! Do you know link building is one of the most important Google ranking signals? Well, manipulative link building is dead for sure but if you can build links naturally, your site will definitely show up in the top ranks. White hat link building has not at all lost its significance. But if you are into buying links and other black hat practices, then you need to mend your ways before Google actually penalizes your site.
4. Google does not like Search Engine Optimization
Well, this one of the biggest of SEO myths. Time and again, Google published guides for search engine optimizers all around the globe to enhance their methods and boost their ranking. It also emphasizes on the fact that there are agencies that provide quality search engine optimization and you should make use of them to provide effective results to your users. But, yes, Google does hate when you try to trick it into believing something that isn’t true, like false popularity. Quality SEO always top the charts of Google’s priority lists.
5. Your social media presence does not work for SEO
Well, this statement is partially true. But you count this as well under the SEO myths because social media is not completely unimportant as far as SEO is concerned. Social signals do not influence SEO directly but if you wish to be found in the search engines, a strong social media presence is inevitable. People may find your social profiles through searches and you will gain immense visibility if you are active in the social media networks. Google does not take count of your social media shares or followers but yes, they do see whether you are present in the social media networks like Facebook, Google+ and Twitter. Your content is also more likely to be found in the search results if they have more shares and are hugely popular over the social media web.
For today, we are done with discussing the most prevalent of the SEO myths that are actually hindering the ranking of your website rather than aiding it. Google uses hundreds of ranking signals to rank your website on the top of SERPs. You cannot imagine of letting all of them go in order to save just a few bucks, do you? Furthermore, organic rankings are held in high esteem by your consumers. So, find a reliable SEO agency to boost your ranks in the search engine and increase your chances of being found easily. If you hear about any other SEO myths, you can write them down in the comments section provided below. We will help you to find out the truth about them. Have a marvelous day!