7 Simple Google Adwords Tricks To Generate Greater Leads
We cannot deny the fact that obtaining qualified leads with the help of PPC advertising (pay per click) is an amazing method to generate extra leads. But we also know that PPC ads would not really be cheap. There are plenty of simple Google AdWords tricks which would impact on how profitable and targeted your campaigns are going to be.
If you can get note returns on your investment, it will only increase the ROI of your business and also your great leads, irrespective of your budget. Besides, you can use tricks that would lead to extra qualified leads. In this article, we will discuss 7 simple Google Adwords tricks which you can use to get what you want. Read on!
1) Quality score must be optimized
The quality score is essential for a plenty of reasons. Google rewards advertisers of the high-quality score with higher positions of ads and lower PPC. When your quality score is high, you will have to pay less for the acquisition of clicks as well as leads. However, if you want to enhance your quality score, you need to stop targeting the junk keywords and instead try to enhance your bids. One of the most simple Google AdWords tricks to boost your quality score by hiking click rates of your ads.
2) Outwit the ads of your competitors
There will always be competitions no matter what industry you are in. If your competitor has got high rankings in Google ads, you need to research on their strategies which would help your ads improve. You can analyze which are the best keywords that are performing well for your competitor and draw inspirations from them. When you know more about your competition, you can also bid on those keywords which they target, or use better keywords that would give you the advantage.
3) Optimize ads creatively for smartphone platforms
Plenty of searches are conducted using smartphones nowadays. To create more and more leads, you must use every available platform which the Google AdWords give you, and it also includes Google ads for smartphones. It is vital to know the smartphones’ impact on PPC ads so that you could optimize them accordingly. This is one of the simple Google AdWords tricks. While you run an AdWord campaign, you might get tempted to focus only on PCs but mobiles now have the upper hand.
4) Use remarketing to turbocharge the conversion
What if your landing page did not contain an opt-in box? You’d just send clicks to that page from the Google Ads? And would you get a good result? Obviously no! Remarketing is something like this. It is a technique of marketing which allows you to show your ads to a potential audience who have landed on your page earlier but haven’t made an action. Hence Remarketing is really important for boosting your conversions and certainly one of the simple Google AdWords tricks!
5) Use the In-market segments
While you are running an AdWord campaign, the three crucial but simple Google AdWords tricks that you must focus on is to get right are segmentation, targeting and positioning. You have known advantages of retargeting the visitors to your sites. But sometimes you would not have much audience. This is where In-market segments help. If your ads are displayed to the in-market audience, you’d get access to plenty of people who’d be willing to buy the product of yours though they wouldn’t know the brand personally.
6) Run your Ads via Google Display Networks for LinkedIn Ads that are cheaper
LinkedIn is the best way of B2B marketing. It is the largest social professional network in the world. You could run your ads with the help of Google Display Networks and particularly focus on the platform of LinkedIn for higher leads.
7) Bing Ads
Bids on Bing are apparently lower and the competition on keywords is comparatively less than Google AdWords. You could straight away import to Bing Ads while setting up your campaign from Google AdWords and a lot of time would be saved, plus the same rates of conversion.