How Can The Smart Twitter Chats Be Of Help To The Marketers?
The Twitter platform is an interesting one for marketers and business owners. However, some people still do not find it much interesting for communication. There are rules, true, but you can make optimum use of those rules to enhance your marketing campaign, for example, hashtags. If you can make the right use of hashtags, your marketing campaign will soar. And Twitter chats? Well, they are one of the most interesting discoveries of the social media network which marketers can make optimum use of. How? We will deal with all that in this post. But first of all, let us shed some light on what these smart Twitter chats are?
Madalyn Sklar, the Twitter marketer who launched Twitter chats made it her mission to educate people in the smart social media platform called Twitter. She loved Twitter like anything and the launching of Twitter chats was an initiative to bring like minds together on Twitter so that people grew fond of the social media platform. Smart Twitter chats are nothing but conversations on the social network using a pre-determined hashtag. People come together for an hour a week to discuss on a particular topic using a particular hashtag. As long as they include that hashtag in their tweets, they are considered a part of the conversation. Interesting, eh? Well marketers can make optimum use of this game to promote their products/services in the social media web.
How to find active Twitter chats to participate in them?
Now that you know what Twitter chats are, you have to find them in order to participate in them. So, how will you find a Twitter chat? You can run a Google search for smart Twitter chats or you can simply look for chats on Twitter. Once you find a chat, you will get information about other chats from there itself. You can also find Twitter chats in Twitter bios where people often mention them. Madalyn’s Twitter chat, better known as, #TwitterSmarter takes place every Thursday at 10 AM Pacific.
Twitter chats for marketers
Although the smart Twitter chats are primarily meant for bringing people together to discuss on a particular topic and not for self promotion, marketers can make the most use of it too. The following tips will show you how:
Interact with your potential and existing customers – It is not always possible to hold a conference, seminar or an event to bring people together in order to discuss on a particular topic. But it is always possible to hold a Twitter chat and connect with your potential as well as existing customer base, capture their hearts by picking on their interests and showcase you as a customer-friendly business. You get the cue? Well in other words, you can hold smart Twitter chats to interact with your customers and show them that you care for them.
Become the guests of honour in a Twitter chat – You can hold authority over a particular topic if you have sufficient knowledge on it. So, if you are confident enough about yourself, find a host of a chat and interact with him/her regularly. Mail the person and express your interest in being the guest of a Twitter chat. If he/she finds you knowledgeable enough, you will be asked to be the guest of a Twitter chat session. And that is an opportunity for you to impress a good lot of people who will then follow you and your brand.
Build relationships – If you can impress your potential customers, they will follow you and your brand on Twitter and other social media profiles. Do not forget to update your bio with the links of your business pages so that people may find it easier to connect with your brand.
The most common mistakes that people make while participating in Twitter chats is forgetting the hashtags and promoting their products almost instantly. First of all, if you forget to give the hashtags, no one will be able to see your tweets. And you should build a strong base before you set off promoting your products on the smart Twitter chats. Or else no one will be interested in you or your brand. If you can make use of Twitter chats effectively by following the aforementioned tips, chances are, you will build a strong customer base for your business on Twitter. If you have any other doubts to be clarified regarding the smart Twitter chats, feel free to post your thoughts in the comments section provided below. We will get back to you in no time. Till then, have a great day.