Necessity Of Social Media For Business Growth
Social media has become the key platform of marketing and promotion in today’s world. The advancing technology has pushed brands into making their online presence felt on digital platforms. And leading the platform is social media with its high reach and global presence. No wonder thus, that social media for business growth has become an absolute necessity.
The global presence and access to a wide range of audience has pushed many businesses to use this as a major marketing platform. Thus it is not surprising to find that almost 90% of the businesses of all levels are using social media for business growth – marketing and promotion of their business. In 2015 alone, businesses had spent over $8 billion for marketing on social media. The remaining 10% of the businesses not using social media are either too small or ignorant about the marketing potentials of the platform.
The widening use of social media has also pushed the need to a wider audience mix. Initially most businesses used just a single social media platform for their business growth. With the increasing growth in volume, now each business uses at least two social sites for their promotional purposes. However just having an account in social media for business growth is not enough. Using it meticulously and strategically is necessary to get the highest number of visitors to your business website. Proper use of social site is not only an element of promotion it has become the need of the hour.
Lets you know your customers
Social media is one such platform where you are able to know and understand your customers to a great extent. Interactive elements on social media networks help you to interact and connect with your target audience directly thus establishing a powerful relation. You can ask for comments and feedback from your customers about your product when you sue social media for business. You can also hold query sessions where your customers would feel free to ask questions about your product and business. These interactive elements help in strengthening the business to community bond and establish your business as a genuine one.
Monitoring social activities of the audience also highlights their likes and preferences. This helps in understanding their psychology and needs. Thus when you promote your ads on social media you can create ads focused on your targeted audiences needs. This would increase your presence and they would be compelled to purchase your product thus boosting your ROI.
Increase traffic to website
Your presence on social media for business growth helps you to create a brand identity of your product and your business. Consistent promotion of your brand at frequent intervals on all social media sites ensures that you get the required visibility. Once you start to catch the attention of your target audience, you are able to make your presence felt across the social network.
Use your social ads to pull in audience to your website. Promote your business and your product. Use clickable links and URLs within your social promotional ads. Compel your target audience to click on those links which eventually redirect them to your website or landing page.
This helps in increasing traffic to your website which is generated directly from the social networks that you use. In addition it also helps in boosting your website-visibility and page rank in the search engine.
Monitor your business performance
Close analysis of your social networking profiles also provides you with information about your business and its performance. The number of target audience that your social networks are redirecting to your website and the conversion that the audience generates gives the key information on the performance of your social and business performance.
These data and statistics are crucial elements and should be assessed at frequent intervals. Monitoring these social performances help in understanding how your business is performing and whether you are losing clients. It also defines points where client bounce rate is the highest. This thus helps in improving your performance both socially and within your main website.
A powerful networking platform
Social media is a powerful platform to connect with industry influencers. Influencers are people within the social network who have a powerful presence and can influence in boosting your business and your brand presence throughout the social networking sites. They tend to have a huge number of followers who mostly belong to same or similar industry. Apart from competitors, these influencers also have a huge number of followers who are your potential audience. Thus establishing a healthy relation with the influencers can be highly beneficial as they tend to promote your brand. They also often ask their followers to connect and follow you in the social networks. This can be an added boost to improve your presence on social media for business growth.
Social handles to stay organized
Tools called social handles are immensely popular among regular social media users. These tools let you manage and work on multiple social networks at a time. The increasing use of social media has forced businesses to create social profiles in multiple social networks. This helps to reach out to a greater number of audiences. With a wide number of audiences having distinct preferences and likes, using social handles becomes impertinent.
Social handles let you stay organised and connect with audiences from all social networks.