How Far Is Startup Case Study Important For Entrepreneurship
If you are amongst the entrepreneurs who have tasted success, you would definitely have an enviable and trusted client-base that has used, and reused your product. It would not be wrong to consider customers who have experienced greater profits, improved productivity or reduced labour expenses from your company as fodder for publicity, since your product gets the best reviews when it is liked by your client. The potential for a case study arises every time your customers gain from your product. A startup case study converts your business timeline into a personal, inspiring story about how your company can help others.
Taking into consideration the perspective of the media, this “proof of concept” is often seen to be the determining factor in their decision to include your startup in an article or not. A startup case study provides strong examples of how a business or product improves costs, productivity and efficiency.
A startup case study would help in fostering great reviews in the hearts of potential customers, because they offer a third-party endorsement. Having your client’s success story appear in an influential magazine or newspaper holds a significantly greater influence over potential customer base.
Before going further, we need to understand what case studies actually mean. Case studies generally follow the given basic format:
Identifying the challenge faced by a particular customer.
Describing the solution provided by your company to the said challenge.
Illustrating the measurable profits gained from using your company’s services to overcome the problem.
As far as startup case study is concerned, the subject of the study doesn’t have to be well-known or influential. If the story being said is gripping and compelling, and the outcomes are dramatic, then the subject can be almost any business that you can think of.
The basic story arc of a general startup case study is:
The subject of the case study has been dealing with a serious problem, without any positive result thus far.
The company has already tested several options before using your service.
After using your service in their operations, the client senses quick improvement and obtains substantial profits.
When writing a case study, you should include as much detail as you possibly can, without being irritatingly boisterous and fake. The one thing to keep in mind is that quantitative results, such as actual productivity gains or increased revenue, give your customers an unerring proof of the success of your services, on the other hand qualitative feedback which include various quotes and appreciation letters bring the touch of a human element into your story.
The most common use that can be seen of a startup case study is in a press release that involves a company with a product or service in beta. Often outside clients are recruited to test the said product and provide valuable feedback during the period when the product is in beta. During such phases, you could simply make use of a short case study so as to provide third-party comments on the benefits of your product.
Including your case studies in press releases is immensely valuable if it illustrates the working of a complex application. Moreover, incorporating photos and multimedia content into your case study would drag media attention towards your product.
When conducting an outreach, you should focus more on publications and websites that are important to your customers- websites which your customers generally visit-as these may prove to be potential websites for attracting future customers. You just need to know and remember that the ultimate purpose of creating a startup case study is to develop new business opportunities.
Going further with the benefits that case studies offer, case studies have a long life. It solely depends on where you place your story, and it could be featured in numerous different publications and articles.
Case studies do need the permission of the subject, as the story revolves around the subject. If you seem to be unsure about asking your customers or business partners to be part of the story, you need to know that it benefits them as well; a win-win situation. This is because not only does a startup case study provide publicity, but also shows both the concerned parties in a positive light.
A startup case study is a great way of promoting your product, as it throws light on specific true incidents where your services helped overcome a challenge which no other service could do. So, the next time you face an interesting client, think if the story makes up for a great case study. If so, just go on; you never know what benefits it will offer you in the long run!