Why Most Online Businesses Rely On Strategic Email Marketing?
How often do you check your inbox for e-mails? Probably twice or thrice every morning and then again in the afternoon while having lunch, in the evening before switching off your system and heading for home and at night. So that makes it 5-6 times per day. A good number of businesses resort to strategic email marketing to grab your attention towards their products/services.
If you have a business, you can utilize this opportunity easily to market your brand and gain loyal followers. The only consideration need to be made is you should not spam somebody’s inbox with repeated messages. That will turn them hostile towards you and even send you to the spam folder. If you can do it carefully and properly, following all the necessary regulations, strategic email marketing is one of the best ways to expand your business.
Let us get to the statistics now. Research has revealed that strategic email marketing gives huge returns, about 4,000% approximately to any company with 140% more investment made by consumers who receive updates via email. According to the marketing managers of e-commerce websites, more than 70% customers wish to get e-mail alerts for new product launches or related updates and among them, more than 60% of them actually make some purchases. So, you see how strategic email marketing can boost your sales? There are still multiple reasons as to why businesses rely on email marketing which have been discussed in the following points:
It is way cheaper than traditional marketing techniques
One of the basic reasons as to why marketing managers of small businesses are inclined towards strategic email marketing is its inherent cost effectiveness. It just takes an email to promote your product/services directly into the inbox of your target audience. And emails are free. You can send as many as you want to enhance the effect. But, but, but, do NOT spam their inbox. One email per day is sufficient to get their attention.
Strategic email marketing stands second to search marketing
According to some marketing Gurus, email marketing is as important as search marketing mainly because of the ease of tracking sales and calculating revenue. While in traditional marketing campaigns, you cannot directly calculate your return on investment, strategic email marketing gives you the chance to track sales and measure profits quite easily.
eMarketing is time efficient
How much time does an email take to be delivered into the recipient’s inbox? Probably a few seconds, right? So, that is exactly the time needed by you to reach your target audience. And that too with guaranteed results. No need to spend a fortune in printing newsletters or advertisements. An email with an attractive message and that’s that. You get the results you want.
Environmental benefits of strategic email marketing
Business owners following a “Go-Green” strategy are opting for email marketing more than ever. They do not require paper, thus saving more and more trees. Although it may seem quite negligible in terms of business, but environment consciousness is a good habit after all. You are saving for your future generations and that is a good thing. Many people do not realize its significance as of yet but they will do eventually.
Strategic email marketing has wider reach than many other forms of marketing
People talk about the rise of users in the social media network all the time. Like Facebook has gained 1 billion users worldwide, Twitter has reached over 250 million users, you keep on hearing such things all the time. But are you aware of the fact that the number of email accounts have rose to 3.9 billion according to the statistics in 2013 and is said to reach 4.9 billion within 2017? A big number for marketers to expand their reach and increase their sales through strategic email marketing.
Email marketing is more effective than social media marketing
How many people check all your posts and see your news feeds? Only a few. But everyone checks their emails even if they come from commercial sources. Some websites also track user responses and send emails accordingly to enhance the effect. Like if you are looking for a particular product on an ecommerce site and did not get it, your responses will be tracked and when you sign up for newsletters and updates, you will get emails pertaining to your shopping preferences. Has it ever occurred to you how the websites get to know what you are looking for? Well, they have tools to track your behavior while you are on their websites. Scary? Well I think it’s quite exciting.
The conversion rate is higher in email marketing
According to statistics, more than 4% of users actually buy something through strategic email marketing campaigns whereas the conversion rate for search engines is a bit less than 3% and that of social media like Twitter is at 0.6%. So, you see how email marketing is more effective than all other forms of marketing?
Now, if you are not yet convinced, you can start your own email marketing campaign for a few days and track the responses. You will be amazed by the rise in the sales ratio and conversion rates. If you have any doubts or queries regarding strategic email marketing and its advantages, feel free to write to us. Or you can even give your views in the comments section below. Have a great day!