Impact Of Strong Visual Content On Digital Marketing
If you observe the current trends in digital marketing, you will find that visual content holds a significant place in the overall marketing campaign. Experts say that strong visual content attracts more eyeballs than normal textual content. People are growing more and more impatient these days and they do not have the time to go through long paragraphs of content. Yes, textual content still matters but if boosted by an equal amount of visual content, your marketing efforts are going to lead you towards success in no time.
Researches reveal that coloured content increases chances of readability by 80%. Furthermore, about 65% of marketing professionals believe that photos, videos and infographics communicate well with the audience in describing a brand story. So, you see, a strong visual content has its own importance in all marketers’ lives.
Since last year, visual content has been in the list of all efficient marketers who wished to create a difference. The impact of a strong visual content was tremendous. People liked them more, shared them frequently and the social media network was flooded with infographics and video tutorials. Business owners emphasizing more on visual content gained more followers, acquired more clients and increased their overall revenue. It was quite evident that people are more inclined towards the visual experience. In this post we are going to discuss several reasons why visual content should be an integral part of your marketing campaign.
Top 5 reasons why visual content marketing is so important
1. A strong visual content is appealing to the eyes of the audience
If the statistics are to be correct, billions of content are being shared in the web every single day. Sometimes, it becomes very difficult to digest all the information provided in the form of text. Yes, textual content is important but in order to garner maximum attention, you have to create a presentation that is appealing to the eyes. A strong visual content provides marketers the chance to grab the attention they deserve. People have less time to go through huge blocks of text, and infographics and images make a refreshing difference to the eyes.
2. The human brain reads visual content faster and retains it longer
It takes the human brain 1/10th of a second to process a strong visual content which is 60,000 times quicker than it takes for it to decode long lines of textual content. Thus if you can provide a chunk of information with the help of images, the human brain will take it up more readily than long paragraphs of text. That is why content marketers are taking to visual marketing to enhance their brand identity.
3. A strong visual content can generate more likes and shares on your posts
Are you having a difficult time generating more responses on your posts that contain only textual content? Switching to visual can change all that. Researches reveal that a press release with images raises the chances of responses by 14% while one with images as well as videos will raise them by 48%. Interesting, huh? So, why are you wasting your time thinking? Include images and infographics in your PRs and see the change they bring!
4. Visual content and inbound links
From an SEO point of view, a strong visual content can give you better ranks in the search engines by providing you with inbound links. Tag your infographics with relevant information of your website, Meta title and descriptions and see the magic they do. Also, do not forget to embed the images with clickable links of your website so as to provide more inbound links to your posts. Once the post goes viral, you are going to get thousands of clicks per day. This will spice up your SEO marketing campaign to a great extent. And what more? Your brand will be noticed, remembered and recalled for business purposes.
5. Visual content is more understandable by all
If a page contains only long paragraphs of text, people may feel reluctant to read it all. But if images and infographics are used in between paragraphs to make it more appealing to the eyes, the chances of readability will increase by about 65%. Furthermore, a colourful and strong visual content triggers human emotions more than black and white textual content. According to psychologists, colours influence human thinking to a great extent. Hence, colourful visual content not only increase views but also enhance better action by the viewers.
Thus, to summarize, your content marketing strategy should include a strong visual content as an integral part to acquire more views, shares and make the content more understandable to the target audience. Colours trigger emotions and thus it should be well implemented in your content to help the viewers take better actions. Furthermore, the social media is flooded with viral images and you should take advantage of this trend to enhance your content marketing campaign with the help of interesting graphics and images. If you have any other queries, feel free to discuss them with us. Put them down in the comments section provided below and we will get back to you in no time. Have a wonderful and inspirational day!