7 Top Landing Page Trends To Follow In 2016
“First impression is the last impression” may not work well with everything, but it does hold true as far as websites and web designing is concerned. A unique, creative landing page can work wonders in boosting the conversation rate. It’s the landing page that should be given special attention, as it provides the best way to convert absolute strangers into revenue generating consumers. In the very same context, you need to follow the top landing page trends in order to boost traffic to your website.
Given today’s break-neck competition in the digital world, landing page optimization becomes crucial in grabbing the attention of a visitor and increasing the traffic. Listed below are 7 top landing page trends for 2016 that would steer you ahead of the curve.
1. Backgrounds: Auto play full screen videos
Having full screen images or videos running on background, playing automatically as the page loads, is a trending design type and is being followed by many businesses. A landing page with auto play videos as background is definitely a treat for the eyes. This is one of the top landing page trends that increases the conversion rate as videos do great to entertain and engage your visitors. Background videos allow you to convey product related messages or services much more easily.
2. 3D parallax storytelling
Currently one of the top landing page trends in terms of design, parallax scrolling gives you a great 3D effect as you scroll down the web page. According to Hubspot, the parallax effect occurs on a website when content are scrolled at varying speeds, thereby creating a holographic depth illusion. 3D parallax storytelling has the power to engage and entertain your users, following a step by step process of conveying your message. You can have a look at the Kurka Wolna’s landing page. It simply mesmerizes you with its own innovative and unique storytelling style while the user scrolls anyway. Quite engaging!
3. Don’t use navigation bars
Though navigation bars definitely make things easy for users to access the things they are searching, it has become all too common. Removing the navigation bar and trying some different navigation methods may work great for your landing page. Firstly, removing the navigation bar avoids users getting distracted by looking at the various navigation icons, and they can focus on the real content of your website. The 2016 top landing page trends show the removal of navigation bars.
4. “Simply” effective
Keep it simple, silly! Simplicity is obviously the key to success. A great simplistic design often conveys and communicates much better. This is because it allows the user to give his entire focus to the content at hand. If you look at the elegantly simple landing page of Kailum, you will find that the focus is on the work.
5. Use branded illustrations
This is again to be kept in mind while following the top landing page trends this year. In order to make your product stand out, you would be required to create a landing page which steals the show. Rather than using images or videos, use illustrations that tell users something about your product or service. With the help of a unique illustration style, the visitors will feel that your websites is different from the others of the lot.
6. Split the target
Your website may target multiple audience ranges and groups. So it would be better to split the entire audience, rather than have a split screen. Muck Rack’s landing page proves to be a good example of this, as it splits the web page between marketers and bloggers. Splitting your target base definitely makes life easier for you as well as your users.
7. Bring on the Hamburger Menus
This one is a much debated and top landing page trends. As of now, more and more web designers are opting to incorporate these “hamburger menu” in their landing pages, so that they can include a comparatively bigger information content base and navigation methods; that too without cluttering and jamming the web page with excessive information that is unnecessary. These include elements that most of the users would find irritating and annoying, like an admittedly common carousel. A good UX is always free from unnecessary cluttering. Hamburger menus help you in obtaining a clutter free website, which increases the conversion rate.
Designing is considered to be one of the most important aspects determining the success of a website. Having stated the most “trendy” landing page design styles, the one thing that also needs to be noted is that you shouldn’t blindly follow these trends-you should rather utilize these trends to the best of your calibre, and neither is it necessary to use all the mentioned design trends. Just apply any of them to great effect, and work is done!