Top PPC Blogs To Follow In 2016
Back in the early days of 1993, O’Reilly & Associates created the first commercial website. Twenty three years down the line, thousands of commercial websites span across the huge world of the internet. Such a massive increase in the number of commercial websites certainly calls for the utilization of the best digital marketing strategies so as to stay and flourish in this immensely competitive market. And when it goes down to marketing, investing in knowledge can work wonders. Certainly the top PPC blogs can give you a clearer idea of PPC.
PPC, or Pay Per Click, is primarily a digital marketing model, and if worked carefully, can generate a great traffic to your site. Knowledge about the latest developments and PPC strategies is a must to stay afloat in this competitive market. And, though there are a host of blogs that talk about PPC, we only want to provide you with the top PPC blogs. So, here we go.
1. PPC Hero
Considered by many as one of the top PPC blogs out there, PPC Hero has become a gold standard among PPC blogs. From the very basic and fundamental concepts, to hugely sophisticated and complex strategies, PPC Hero has an answer to everything. A whopping 25.7k followers on Twitter lays testimony to the fact that PPC Hero is one of the top PPC blogs out there. From case studies to tips and tricks to experiments, PPC Hero provides its audience with a great source of resources that can propel their digital marketing plans in the right direction.
When gaining and sharing knowledge, one has to be fearless. And that’s where PPC Hero scores over other blogs- it doesn’t hold itself back in exploring new avenues for the fear of failure. That makes it even more promising, because you don’t have to take risks yourself. One of the top PPC blogs, PPC Hero does that for you.
Another PPC blog to follow in 2016, WordStream boasts of 60.4k Twitter followers. WordStream specializes in PPC and paid marketing strategies. WordStream is a great blog to find out data-centric and detailed posts on PPC strategies that will help you analyze the pitfalls of PPC and avert them. WordStream offers its followers with a wide range of strategies and data associated with content marketing, affiliate marketing and sales.
The best thing about WordStream is its treatment of PPC as a part in a bigger marketing mix. And the fact that you can analyze PPC pitfalls gives you a greater confidence in going about with your strategies without the fear of failure.
Having a count of around 148k followers on Twitter certainly tells you about the popularity of this blog. Specialising in the fields of SEO and PPC, the Search Engine Watch blog is one of the top PPC blogs of 2016. Though not entirely dedicated to PPC, still Search Engine Watch does enough justice to it by covering up PPC topics a few times every week. This blog also provides a great thought leadership on the topics of content marketing and SEO.
Though not as popular as the other mentioned blogs, Clix Marketing Blog with its 1600 odd Twitter followers, is a hidden gem among the PPC blogs. Full of actionable stuff, the Clix Marketing Blog provides various strategies for PPC burnout. This blog has been spearheading campaigns of digital advertising since the last ten years. Specialising in providing growth strategies, optimization solutions and solving problems, the Clix Marketing Blog has become expert in the field of PPC, social media adverts and display. A great source of knowledge for marketing enthusiasts, this blog certainly makes it to the list of the top PPC blogs to follow in 2016.
Authored by Brad Geddes, Certified Knowledge is a blog that is provides a comprehensive PPC insight. Certified Knowledge is membership-based, and is filled with details of various workshops and interviews of experts from the industry. In addition to the knowledge part, Certified Knowledge provides its followers with PPC tools, tools for beginners, video lessons from AdWords, advanced PPC strategies and much more. And the fact that Brad Geddes is the sole Google- approved trainer in teaching AdWords course helps in taking it to the list of top PPC blogs to follow in 2016.
PPC strategies have to be analyzed and undertaken so as to increase traffic to your website. But doing so requires a great deal of insight into the PPC world. And these blogs just work wonders to provide digital marketing enthusiasts with enough knowledge about the subject.