Tricks To Increase Internal Links For SEO
Link building is a prime part in optimizing your website for the search engine. However, while importance of internal link building is a known element of SEO, it is seldom practised heavily by marketers. However, internal links are the window that allow visitors to be redirected to another page or a website. Using hyperlinks in various contents of your website and highlighting them helps in redirecting readers to pages you feel are important. It would help increase internal links for SEO.
A viable strategy to increase internal links for SEO can be immensely helpful in drawing the attention of new customers and redirecting them to other important pages through hyperlinking those pages. Strategically placed internal links can result in conversion thus bringing in ROI for your business.
Also Read: LINK BUILDING THROUGH IMAGES
Point the most visited page
The first task in building a powerful strategy to increase internal links for SEO is to zero out the pages within your website that has a high visitor rate. You can use search engine analytics tools for finding out the pages that has the highest number of or the most frequent visitors. Once you have this data, you can then start incorporating hyperlinks within the content and page. These hyperlinks that redirect visitors to internally linked pages provide important information to your visitors. Thus, if your visitors find the information viable, they will often use other hyperlinks within your webpages, thus utilising internal links.
Use your landing pages
Your landing pages can be a great tool to improve your efforts to increase internal links for SEO. Each time a visitor is redirected to a proper landing page, he/she is sure to go through the page. Placing a strong internal link on this landing page multiplies your chances to get a click on your internal link. This improves your link scalability. One great way to optimize and increase internal links for SEO on your landing pages is to use similar or related links on multiple pages. This makes the link equity flow to subsequent pages thus multiplying scalability.
Place links on home page
The home page of your website is the window to your business. It is the entrance to your product world. Thus it is one of the best places from where users can be redirected to other pages. Placing internal links within the homepage along with hints of information that users can avail from the pages encourages them to click on the links. Your ultimate target is to make the visitors click open the internal links that you have provided.
Blogs are great for link placement
Blogs contain bulk information. It provides visitors with knowledge as well as engaging contents which is not available otherwise. With the huge information, placing internal links within blogs can be quite profitable. Visitors are always in the lookout for more and more information. In order to increase internal links for SEO, placing the links within blogs can prove beneficial as it can redirect them to pages of information that they might find useful. This also helps in the scalability of your internal links. While it helps you to increase internal links for SEO, this also helps in boosting traffic as visitors get redirected to different pages. This increases the time spent by each visitor on your website. This contributes to improving your page rank and visibility in the search engine result page as well.
Place links in all possible pages
Try placing your internal links at all possible pages including the non-conventional ones. You can use your policy page, about us page, or contact page to place your links. While these pages might not be visited frequently, these have very low competition and fall high in the structural architecture of the website. Thus these pages links being clicked and thus increase internal links for SEO. As these pages are devoid of multiple links, placing a few internal links only ads to this potentiality.
Breadcrumbs within websites help define the path of various webpages from its page of origin. This helps in easy navigation for the visitors as well as for the search engine bots. These breadcrumbs let visitors go back to any page without getting lost. Using hyperlinks and anchoring texts within these breadcrumbs makes the flow between link equity smooth and easy which in turn will increase internal links for SEO.
Use a dashboard
Using dashboards to keep a log of your internal link structure and link activities is helpful. Apart from keeping a check on the number of internal links, the dashboard also provides you information on the presence of links within each page. Keeping the record of your internal links like the date, visits to the page, clicks on the page, average time spent etc., also helps in letting you find them. You can remove or change links if you feel those links are obsolete or the pages are no longer necessary.