7 Quick Options To Build A Unique Brand Identity Overnight
How do you stand out of the crowd when it comes to building a brand identity? How do you build a unique brand identity which tells a coherent, consistent story without even telling a word? Why is this visual branding so important? These are a few questions that come across when you are developing a brand identity.
Brand identity is basically an analogy for your audience to look at your brand as if it were a person. And visual branding is letting the audience perceive you as a brand visually. For instance, your Facebook page having pictures of your office and your fun times with your team, people will know that the happiness of the employees is important to you. If you have got candid images along with motivational quotes, people might feel that you regard motivation and encouragement. Every single visual aspect on your website might tell loads about your brand. We have got 7 foolproof tips you could consider while you are building a unique brand identity. When done properly, it could hike your brand identity recognition in a jiffy!
1) Know your audience
Defining the kind of audience you will have is the very first step towards building a unique brand identity. If you are unaware about who you are talking to, you would not know what to convey. Perceive it as if your brand is trying to make friends with people. Get clarity about aspects like age, gender, marital status, income, education level and occupation. Based on your service or product, it would be good to define the people you are approaching.
2) Offering value
You must know what your audiences like. Know why they would want to buy the product you sell and also know what is being left out. The audience must be convinced that you are offering value for their preferences. If this is achieved, nothing can stop you from having a unique brand identity that turns a hit overnight.
3) Visualize your brand’s personality
Once you know your audience and what you should be offering, the question is how. How would you present your brand’s personality visually? A lot of brands are challenged with the problem of expressing the personality without using a word or interacting with audience. Your customer service or sales team would use a human’s face for identifying your brand but this won’t work online. This will get difficult if you only use texts to impress your audience. Creating a unique brand identity is not just about words. You need to use visual references too. A perfect visual impression defining your brand identity can make it a success instantly.
4) Catch the emotion
This is a foolproof way of reaching your audience. If your brand depicts a story which would move your customers in some manner, success is assured.
5) Frequency of the stories you tell matters
Once you are ready to tell a story, you need to narrate it time and again. To be in the front line while getting recognized as a brand leader or creating a unique brand identity, you need to craft a perfect narrative through the story and repeat it frequently so that everybody who can listen will listen.
6) Keep it simple
The visual branding need not be all that complicated. If you have a lot of things happening, you might risk it. If you overdo it, you might experience a negative curve. Keep it simple and relevant. It would do real good!
7) Brand it on social media as well
You need to run the branding on all social media websites possible wherein your prospective audience might be spending their time. If you can strike a chord with the audience through visual branding on social media, there is no stopping at all! You will have created a unique brand identity in a very short.