How Unique Trending Hashtags Are Changing The Brand Building Pattern
Did you know that Sir Beethoven used hashtags in his lyrics the way we use it now. Can you imagine, one of the most potent tools of social media being used in the 18th century? Of course it was not online and definitely not on any social media site. But if you are heavily into social media, then you must be quite aware of the importance of unique trending hashtags and their importance in brand building.
Initially, simply an innovative tool by a user, Twitter later adopted it to help its users in creating relevant searches. Hashtags made it easier for Twitter followers to search and find content on a relevant topic with the hashtags usage. The growing popularity of unique trending hashtags proved to be a powerful search tool on social media. This made a number of social media sites like Instagram, Google+, Pinterest, YouTube to adopt hashtags in their search algorithm.
Hashtags became popular in October 2007, after a case of fire was reported and circulated in Twitter through hashtags. However, it was only in July 2009 that Twitter officially included hashtags in their search algorithm. With this inclusion, unique trending hashtags became a popular topic that is highlighted by Twitter itself. It mostly includes those hashtags that are the most trending and most searched.
How hashtags help us?
i. Be found easily
Trending hashtags are often highlighted in the homepage of the social media sites. This helps users easily view and get notified on the most searched topics. Businesses can easily use these unique trending hashtags in their promotional campaign ads to improve their visibility in the social media sites. However, it is important that entrepreneurs use proper hashtags which are relevant to their business.
ii. Generates traffic
Pulling quality traffic to your site is a challege that most website owners are rather slow to achieve. Hashtags are a popular tool to pull in quality and genuine traffic to your site. When users are able to find their relevant search results easily they tend to click on the sites. This in turn pushes traffic to your site. According to SimplyMeasured, tweets containing hashtags tend to generate 12% higher viewer engagement than simple tweets.
iii. Tool for research
Searching and finding relevant content for your research might be tough in the search engine which is populated with various kinds of content. However, hashtags here can be optimally used to find the most relevant content. For example, if you want content related to iPhone 6s, you can simply write #iPhone6s in the search bar. Once you make the search, you will be given a list of content related to iPhone6s.
How should businesses use the unique trending hashtags?
i. Choosing the popular hashtags
Hashtags are indispensable if you wish to promote your brand on social media. Promotional campaigns on social media require heavy usage of hashtags. However, it is not easy to introduce a new hashtag and hope it to become a trending one. You really need to make people talk about the topic to make it a trending hashtag.
Monitoring what trending hashtags are being used by your industry influencers is important if you wish to make your campaign popular. The industry influencers have a higher control over the social media. Thus they also possess the power to make followers start talking on a subject or topic.
Once you know who your industry influencers are, you can easily find the topics that are most talked about as well as the unique trending hashtags.
ii. Using hashtags regularly
Hashtags are presently the most popular tool to make your content, sites or ads visible to your target audience. For small businesses, strategic use of hashtags can prove to be highly beneficial. Apart from making the ads or content more searchable, regular use of hashtags also highlights your presence in the social networking site.
Tweeting or posting at regular intervals with relevant hashtags improves your chances to be seen by your target audience.
Making your ads visible to the target audience is a challenging task in the huge social noise. Hashtags help turn this into something trending.
iii. Work with popular hashtags
Trending hashtags are the topics that are most talked about on social media. Popular hashtags help give a boost to the website’s presence. For example, one popular hashtag for mondays are #MondayMotivation. Using the unique trending hashtags in any of your promotional content helps boost your site’s click through rates.
The unique trending hashtags also help you gain traction in not a single but multiple social media sites thus exposing you to a huge number of target audiences.
Customize with unique trending hashtags
It is not always that you would find the hashtags that would match your industry or business needs. In such cases, you can modify your content to make it such that the hashtags can be inserted within the promotional content easily.
Customizing the hashtags and utilizing it for promotional purposes tends to get a higher number of visitors to your site. However, not all of these visiting traffic is relevant. Conversions can take place from such traffic.
Marketers, in a hurry to make the most of the trending hashtags, often fail to create a powerful message. This often results in most target audience overlooking your message because hashtags are heavily used by most marketers in every way possible.
Hashtags are powerful enough to generate audience if used appropriately. These are great for small and medium level businesses who desire to expand in the online market.