5 Amazing Ways Of Using Google Analytics For Your Website
Have you run a pay per click campaign and want to know about its effectiveness? Then using Google Analytics is undoubtedly a way out. Nonetheless, Google Analytics can do much more than just check your website visits and PPC management.
Using Google Analytics can help you in a lot many ways than just helping you run the campaigns. Here, we will help you know other effective uses of the goal setting tool of Google Analytics.
1) Can track visitor engagement
The most prominent question you always tend to ask is if audiences are actually engaged with your website. Using Google Analytics won’t mean that you get a statement that your website is loved by your visitors as they engage themselves in it. To recognize if your visitors are actually engaged, you could keep a track on the duration for which they stay on your website. The longer they stay, the longer they are engaged.
To make use of this feature, open the ‘Admin’ section and move over the ‘Goals’ tab. You must type your goal with certain words like “visitor engagement”. “Visitor duration” is a kind of goal which you can obtain in ‘Goal details’. Set this condition to more than 3 minutes. Google Analytics will do the rest of the job and you can obtain results on the page of Goals Overview. Irrespective of results, you must keep improvising.
2) Can enable site search tracking
Site search can be very crucial in keeping a track on keywords as they let you know what the visitors are searching for on your website. You must not forget that using Google Analytics always aids you in knowing about market needs of the target and also their wants. This is precisely why we must consider it. To enable this feature, open the website settings and on the box of “Main Website Profile Information”, click on ‘edit’. On the option of Site Search, choose ‘Do Track Site Search’. To check your results, open ‘view reports’ and select ‘content’, later choosing ‘Site Search’.
3) Can track outbound links
Where would the visitors head to, after they have visited your website? Trailing the tracks of your visitors is essential as it provides you an idea about how they think. To trail these outbound links, you must copy the tracking code of the outbound link, which is usually below Google Analytics tracking code. The outbound links that are connected are later turned into a function that works on click and you could later see your results in the page of events.
4) Can check site speed
Among many overlooked aspects in SEO, site speed finds a prominent place. If you are not convinced that the speed of the site is crucial, you must know that Google always takes account of the speed of your site while allotting you a page rank. Besides, it is also essential for great user experience. If at all the site is being loaded slowly, you can foresee audience bouncing out just like that.
To keep a check on the track speed using Google Analytics, open ‘View Reports’ and click on ‘content’. Later open the option of site speed. If there are much bouncing rates among pages which require longer time to get loaded, there is certainly a need to optimize the quality of these pages. Site speed also provides vital data as they can scrutinize how the speed of loading would affect the rates of conversion.
5) Can easily track your goals
You can keep checking reports quite often to know if you are getting close to your goals. If you aren’t, you can make use of the data you have obtained using Google Analytics which is a constant reminder of your success rates.