Using Pinterest For Business: Explore New Ways
No unique creative idea in mind? Better halt your business for a while. Creativity is the new USP of online businesses. Uniqueness in the creativity of your website, blogs, content, product and ideas is what boosts your site and your business. With the expansive use of creative social sites like Pinterest, Instagram, Medium, Digg etc., business has now taken a new turn. Using Pinterest for business is now one of the commonest of trends among the business heads.
Engaging and compelling content rules the world of social media. Pinterest is one such platform where the audience can find attractive, high-quality images which are unique and exclusive. This has been one of the main reasons for using Pinterest for business. A lot of big brands showcase their products on Pinterest board. With the introduction of the “Buy Button” on Pinterest, businesses are further trying to improve their presence on the image and video sharing site.
According to the latest data collected by expandedramblings.com Pinterest had an average active user number of over 100 million as in September 2015. This number is ever increasing as more and more people consider using Pinterest for business.
Reaching out to target audience
Pinterest being a social media platform, has a high number of active users. Thus Pinterest provides itself as a global platform to reach out to a huge number of audience who will be interested in your product and business. Studies suggest that an average user using Pinterest for business spends over 2 hours a month pinning on Pinterest board. The number of users on Pinterest has also increased at a rate of nearly 20%, highlighting the fact that the image and video sharing site has gained a momentum as an online promotional platform for your business.
As more and more users Pinterest for business, the businesses too have come up with their unique products displaying them on the social network and making the most out of the huge audience reach available.
Pinterest provides easy shopping
Pinterest has introduced the Pinterest “buy button” rather recently. This has become a highly popular feature making more and more people consider using Pinterest for business. Buying a product is possible directly from the Pinterest boards. The buyable products feature a “Buy it” button on the top right corner of the product image. Clicking on the button takes the user to perform the next steps of purchase.
The feature of “buy button” has doubled the task of Pinterest as a shopping portal apart from being an image-sharing social site. This has increased the interest of business owners who are increasingly using Pinterest for business through various forms of promotional technique.
Great for long run
Unlike other social sites where your images and ad contents might be lost in the huge social noise, Pinterest has a different take on pins. Once you pin an image or video on the Pinterest board, it will be there until you plan to remove it. Thus images on Pinterest has the longest shelf life giving you ample scope to promote and showcase your new as well as older products to the target audience. Pinterest has a unique search algorithm of its own. This allows the audience to find your pins even if it has been posted long back. This keeps your images fresh and improves visibility. Thus relevant images that are optimized tend to be visible to the target audience for the longest of time.
Using Pinterest for business generates referral traffic
Studies made by Shareholics suggest that around 20% of the traffic to a particular website is generated through Pinterest. This is a significant percent of the website’s traffic and this traffic shows a high tendency of converting into potential customers. Thus it can be said that Pinterest helps in generating converting traffic to a website.
Pinterest is a trend-setter
Pinterest is one such platform that is highly used not only by fashion brands and designers but by almost all people belonging to the creative world. Using Pinterest for business gives them ample scope to reach out to the highest number of target audience thus featuring their designs to them. This also helps users to know about the latest trends in the creative world and what is in and what is out.
The frequency and density of pins provides powerful signals pointing out the latest trends as well as images and videos that the audience like the most. This provides marketers with important data about the changing trends or likings of the audience and can thus make necessary changes in their product as and when necessary.
Pinterest inspires creativity
Using Pinterest for business gives its users with a huge collection of high quality images and videos. These image not only promote business and brands but provide an intense inspiration to the viewers as well. The aesthetically pleasing feature of the Pins inspires creativity thus helping people to think about creating inundating image in the future.
Customized boards for separate pins
Pinterest allows marketers to use multiple boards within a single profile. Thus marketers can create custom boards exclusively for different purposes. These boards can be coupon boards where audiences are able to get various coupons, QR board where QR codes can be used by audiences for different purposes etc. Marketers can also create exclusive boards based on their product types and variety. You can create separate boards for new products, old products, products that are offered at a lowered price or products exclusive for long term customers. These product bundles are great for marketing and promotion of products. It also helps in generating brand awareness thus highlighting your brand in the social networking site.
One great element of social media is that it helps in cross promotion of products on various other social platforms. This signifies that an image or pin promoted using Pinterest for business can also be promoted on other social media sites like Facebook, Twitter or Instagram. You can also publish blogs and other forms of content pinning it on your Pinterest board.
The element of cross-platform promotion is immensely helpful in increasing traffic as it provides a higher reach by a marketer to reach the highest number of his target audience.
If you are still not inspired enough with the above points, better start using Pinterest for business. Create an account of your own and find the inspiring new world of promotion Pinterest has to offer.