Is Video Marketing The New In Thing In Digital Marketing?
Online video marketing is taking the web world by storm. In case you haven’t noticed it yet, video marketing has become an integral part of many businesses, big or small. Expert marketers are always talking about shifting their entire focus on video marketing to enhance their digital marketing efforts and people are gulping down video tutorials like anything. If you haven’t thought about it yet, it is high time that you talk to your marketing professionals regarding a top notch video marketing strategy to boost your digital marketing efforts and generate more leads for your business.
What is this hype about video marketing? Well, statistics reveal that about 100 million videos get viewed online every day. A huge number for any business that wishes to put their money into video marketing. Furthermore, Google prefers websites with video content 50 times more than those with no videos on their web pages. Even in case of small and medium sized businesses, websites with video content get more views, almost twice than that of non-video websites. Statistics also reveal that business profiles with video content get 30% more clicks than ordinary ones and chances of lead generation is increased to about 25%. If your ecommerce websites have video content, you will find that conversion rates have surged by about 65%. So, you see how videos are indispensable to your digital marketing campaign? We will discuss it further in this post.
Do the statistics excite you? Well, you should plan a proper video content strategy before you start off with it immediately. Proper planning is required to make your video marketing campaign a huge success. So plan your strategies accordingly, build a story and generate a viral video to witness a jump in your conversion rates. The following tips will help you to enhance your digital marketing campaign with the help of videos:
Plan strategically before you jump into the shooting thing
A proper plan is indispensable to any marketing strategy, whether it is video marketing or plain and simple content marketing. So, do not jump into any shooting activity without devising a proper strategy for your video marketing campaign. Analyze your goals and business objectives before you take out your Digicam to shoot your business video. Ask questions, find answers and then provide those answers in the form of a viral video for your audience to gulp it down in no time.
Engage viewers by providing them with what they want
The main problem about business owners is that they have forgotten how to think like consumers. It is very essential for your video to depict what your customers want from you. Ask questions to yourselves regarding your product or services. Make sure that the answers meet the needs of your consumers so that they are benefited from your video. Imagine your customers sitting in front of you wide eyed and try to read their minds to know what they are thinking. Generally, all consumers have a simple question in mind – How can your products make their lives any better. So, make sure that your video answers that vital question before anything else. Then only will you be able to engage viewers and make your video viral in the social media network.
Tell a story
Make your video in a manner that it tells a story to your target audience. People love that. Any kind of story that helps you to deliver your message and answer the queries of your customers are welcome. Stories generate more views as they connect with your customers/clients on a personal level. You can also them how to solve a critical problem with the help of your video so that they learn something and be thankful to you for that.
Employ the best quality tools to shoot your video
Now, let us come to shooting part. Choose the best quality tools to make your video absolutely flawless. If you are creating a video tutorial, make sure that the voices are clear and there is no external noise. If you are shooting the video in house, use the best quality camera available and use a tripod stand to shoot an impeccable video. Always remember that you need to provide the best experience to your audience to boost conversion rates.
Spread your video all throughout the web
Once you have finished shooting, make a concrete plan as to where you plan to put your video in. YouTube is a must. But you also need to put up your video on your website to engage more viewers and boost traffic. Employ affiliate marketers to reach out to maximum number of people. Use Facebook and other social media channels to promote your video successfully. You can do so much with your video only if you have a concrete plan to support your actions.
Generate curiosity in the minds of your audience
Leave them craving for more. Once you answer all their questions, chances are, they won’t come back for further details. So make your video short, 2 – 5 minutes maximum. It is wonderful if you can create a series of relevant videos and release them one by one to keep your visitors hooked. They will keep coming back to see what latest information you can provide them with. So take advantage of their curiosity to enhance your video marketing campaign.
Tracks views and monitor the entire campaign carefully
This is very important for you to understand where you are going wrong or what hit the customers more. You need to track the visits and views regularly to analyze the results of your video marketing campaign. Mistakes will be there especially if you are attempting it for the first time but you should learn from your mistakes and plan accordingly for the next series.
Video marketing can take your business up and above only if you can do it properly. So get ready to sit with your marketing experts and devise a plan to start off with video marketing as soon as possible. You will see the results in no time. If you have anything to ask or any doubts to be clarified, feel free to post your thoughts into the comments section provided below. Have a wonderful day!