3 Vital Content Marketing Metrics For Measuring The Value Of Your Content
It would not be incorrect to say that today we live our lives online. Whether it is a status update on Facebook or following a particular celebrity/person/group on Twitter or Instagram, we do it all. And we do it with elan. The internet has become a rage and will continue to be so in the near future too. If you want information about a particular person or thing, or a question about a topic has to be answered, where do we look for the requisite information? The World Wide Web, of course. For the marketing part, the internet does the same help. For instance, you have a blog and you want to promote it. Following few vital content marketing metrics can help your blog reach the zenith of success.
If you are an entrepreneur who operates his or her business mostly online, the good news for you is that there is still an untapped pool of customers out there. However, the stiff competition ensures that it is a game of survival of the fittest. What can come to your aid is a first-hand knowledge of the vital content marketing metrics and how you can use these metrics to measure the efficacy of the campaign or how valuable your content is. Online business wizards swear by content marketing that not only educates the target audience or the customer about an expertise but also the products or services or both that your company/business is offering.
Content marketing can be two-fold. The first fold deals with the creation of the content and the second fold naturally deals with the distribution bit. The basic need of the target audience has to be understood in order to create a relevant content that the former values. To educate the end customer you can resort to include DIY videos, slide shows, articles etc. But, you have to keep in mind the vital content marketing metrics that will help your business grow. The distribution bit definitely needs a lot of thought since it is aimed at not only retaining old customers/website visitors but also bringing new customers in/increasing the virtual footfall. Various online as well as offline distribution channels – like through social media (Facebook, Twitter, Instagram, Pinterest and more) or through blogs, e-mail marketing campaigns and more.
Now that you are confident about the prepared content and the content marketing strategy that your company is going to adopt, here are the three basic and vital content marketing metrics to measure the value of the content:
The crux of diving deep into developing content marketing campaigns and strategies is to brand your business. This gives you one of the most vital content marketing metrics. Branding helps in creating a niche following on the World Wide Web and also assists that target customers in finding exactly what they are looking for. Developing the brand should be the long as well as the short-term goal of any business and more so in the case of online businesses where gaining the attention of the customers/website visitors ensures that a company stays in business.
2. Increasing virtual footfall
The whole idea of creating a user-friendly content and distributing that through the right channels is to ensure that the traffic to a particular website increases. In other words the more the virtual footfall, the better. To say that there is a lot of hue and cry about search engine optimized keywords that are to be used adequately in the content that you provide/publish on your website, would be an understatement. One of the vital content marketing metrics, the simple arithmetic behind this metric is that the better your website fares in page ranking on global search engines – like Google, Google Chrome or Mozilla Firefox, the more visitors it shall receive. It is a genius’ work to devise ways and means to ensure this.
3. Managing on-site traffic
So you have achieved what you set out for i.e. increasing traffic to your website, but now what? What about managing this on-site traffic? Only increasing traffic is not the goal here. The goal is to ensure that the traffic increases business or footfall (brings new visitors in). If that is not happening, then it is time to wake up and smell the coffee and follow the vital content marketing metrics. What you now need to concentrate upon is how to make the traffic more interested in what your website is offering. You need to dive deep and look at what the traffic’s bounce rate, pages per visit or time spent on site is. That is how the cookie crumbles.
Following these vital content marketing metrics would certainly increase the visitor-count for your website, while also helping it to grow.